Johnny Garcia
from BoulderStarted Virtue at 19. Six years working inside companies' data across financial services, ecommerce, real estate, and education.
Built by people who love systems.
Core team
Zach Sents
from BaltimoreFormer research software engineer at CU, with experience in genetic circuit design and simulation. Five years at Virtue building the core technical infrastructure.
Liam Zirkle
from Colorado SpringsFinance and Real Estate at CU Boulder. Deeply connected across the Colorado investment and real estate community.
Zach Fosseen
from SeattleFormer CBRE broker in commercial real estate. Took learnings from the real estate industry and applies them to help clients across the country.
Owen Parker
from BoulderBusiness Analytics and Computer Science at CU Boulder.
Karsonne Winters
from Las VegasEconomics at UNLV, now a J.D. candidate at Boyd School of Law.
About Virtue 25+ Years combined experience building systems and software. 2019 Founded with the bet that embedded data access would outperform one-off consulting. Currently servicing clients throughout the US and worldwide.
We stay inside the data long enough to find what everyone else missed.
A small, embedded team built for the 15- to 200-person company that has real data, real revenue pressure, and no time for a giant consulting engagement.
Virtue was founded in 2019 on a simple premise: when a team builds data systems that actually work, short engagements naturally evolve into lasting partnerships.
We've worked deep inside the data architecture of investment funds, national brands, ecommerce platforms, real estate firms, and university research programs. In every project, we found incredible untapped value hiding in the data companies already own.
Today, growing mid-market organizations face a unique challenge. They need the deep strategy of an enterprise consulting firm and the speed of modern artificial intelligence. Traditional multi-year consulting timelines often lack the agility required for immediate revenue impact. At the same time, relying entirely on basic commercial AI tools scatters proprietary data across individual employee accounts. This creates a serious operational risk when building enterprise value.
Virtue exists to serve these specific companies. We're a lean, highly technical team. We connect directly to your systems and build secure, automated infrastructure that ties directly to your core objectives. We deliver fully functioning systems designed for immediate revenue generation. Because your business data changes every day, we remain embedded as your partner to ensure your infrastructure evolves right alongside your growth.
Who we're built for
We are built for the company in the middle: large enough for internal data to matter, lean enough that speed still matters, and serious enough that infrastructure has to work.
Best fit
Mid-market companies with valuable internal data but no reliable system for turning it into revenue, prioritization, or execution.
Typical signal
CRM, portfolio, property, customer, research, and operating data all count if the signal is there.
Not ideal
Companies still in ideation, without a defined customer base, or without meaningful operating data yet.
How we stay embedded
Embedded means we work directly with the operators, leaders, and domain experts inside the business who can tell us where signal matters and where bad data is already costing time or revenue.
We usually begin with limited read access, a contained operating problem, and a regular working cadence. When the opportunity is real, we expand into the systems and infrastructure that let the work compound.
We aim to become the technical partner a company trusts to help shape the next five to ten years of how its data actually gets used.
Our core belief
Every company that plans to lead their industry in the coming decade will need a technical partner who understands their data exactly the way a trusted internal leader does.
The companies that thrive will be the ones who established technical partnerships early. They will choose a partner who understands their business deeply and builds automated systems that compound in value over time.