Johnny Garcia
from BoulderStarted Virtue at 19. Six years working inside companies' data across financial services, ecommerce, real estate, and education.
Our team
Zach Sents
from BaltimoreFormer research software engineer at CU, with experience in genetic circuit design and simulation. Five years at Virtue building the core technical infrastructure.
Liam Zirkle
from Colorado SpringsFinance and Real Estate at CU Boulder. Deeply connected across the Colorado investment and real estate community.
Zach Fosseen
from SeattleFormer CBRE broker in commercial real estate. Took learnings from the real estate industry and applies them to help clients across the country.
Owen Parker
from BoulderBusiness Analytics and Computer Science at CU Boulder.
Karsonne Winters
from Las VegasEconomics at UNLV, now a J.D. candidate at Boyd School of Law.
About Virtue
We stay inside the data long enough to find what everyone else missed.
A small, embedded team built for the 15- to 200-person company that has real data, real revenue pressure, and no time for a giant consulting engagement.
Virtue was founded in 2019 on a simple premise: when a team builds data systems that actually work, short engagements naturally evolve into lasting partnerships.
We've worked deep inside the data architecture of investment funds, national brands, ecommerce platforms, real estate firms, and university research programs. In every project, we found incredible untapped value hiding in the data companies already own.
Today, growing mid-market organizations face a unique challenge. They need the deep strategy of an enterprise consulting firm and the speed of modern artificial intelligence. Traditional multi-year consulting timelines often lack the agility required for immediate revenue impact. At the same time, relying entirely on basic commercial AI tools scatters proprietary data across individual employee accounts. This creates a serious operational risk when building enterprise value.
Virtue exists to serve these specific companies. We're a lean, highly technical team. We connect directly to your systems and build secure, automated infrastructure that ties directly to your core objectives. We deliver fully functioning systems designed for immediate revenue generation. Because your business data changes every day, we remain embedded as your partner to ensure your infrastructure evolves right alongside your growth.
How we stand apart
We are built for the company in the middle.
Large enterprises with massive budgets and multi-year timelines are well served by traditional consulting firms. Individuals seeking quick answers have access to incredible commercial AI tools.
Agile teams with real data and real revenue pressure require a completely different approach. They need automated systems running in weeks, not months. That's exactly where we operate.
We scope projects in days and demonstrate value using your live data. We deploy active systems that produce immediate results while typical consulting engagements remain in the discovery phase. We stay embedded in your business permanently, because your data evolves every day and your infrastructure must evolve alongside it.
Why our work is difficult to replicate
Individual artificial intelligence products are available to everyone. Any internal team can use commercial software to build a basic dashboard or run a simple analysis.
Internal teams, however, face significant challenges combining multiple proprietary data sources into a single enriched profile. Building reliable pipelines that execute on a schedule and tracking attribution from beginning to end requires highly specialized engineering. Our architecture cross-references property records, public filings, identity databases, and web intelligence. This creates comprehensive profiles that no single software tool can produce alone. The technical combination drives the actual value.
We also provide the strategic judgment regarding exactly what to look for. Knowing the correct questions to ask of the data and identifying the precise signals that matter for your specific business comes from six years of practical experience across multiple industries. Commercial software can't provide that level of insight. Deep operational experience provides it.
Our core belief
Every company that plans to lead their industry in the coming decade will need a technical partner who understands their data exactly the way a trusted internal leader does.
The companies that thrive will be the ones who established technical partnerships early. They will choose a partner who understands their business deeply and builds automated systems that compound in value over time.