Built by people who love systems.

Core team

Johnny Garcia

from Boulder

Started Virtue at 19. Six years working inside companies' data across financial services, ecommerce, real estate, and education.

Zach Sents

from Baltimore

Former research software engineer at CU, with experience in genetic circuit design and simulation. Five years at Virtue building the core technical infrastructure.

Liam Zirkle

from Colorado Springs

Finance and Real Estate at CU Boulder. Deeply connected across the Colorado investment and real estate community.

Zach Fosseen

from Seattle

Former CBRE broker in commercial real estate. Took learnings from the real estate industry and applies them to help clients across the country.

Owen Parker

from Boulder

Business Analytics and Computer Science at CU Boulder.

Karsonne Winters

from Las Vegas

Economics at UNLV, now a J.D. candidate at Boyd School of Law.

About Virtue

We stay inside the data long enough to find what everyone else missed.

Virtue is a team of people who love humans, systems, and building. We work alongside companies with meaningful data and real operating complexity, find the opportunities worth pursuing, and build the systems that put them to work.

25+ Years combined experience building systems and software.

2019 Founded with the bet that embedded data access would outperform one-off consulting.

Currently servicing clients throughout the US and worldwide.

How Model Core works.

Start with one opportunity. Prove it on your data. Put it into production. Then keep improving what works.

Find the first opportunity

Intake · One day

We start with a 90 minute working session and a read only look at data you provide. We look for places where revenue is being missed, valuable work is not getting done, or a manual process is taking more time than it should.

Then we test one real opportunity using your data and put a dollar value on what we find.

You leave with:

A written readout
Your backlog or opportunity valued in dollars
One real test run on your data
A clear recommendation on what to do next

Everything is yours to keep. The Intake fee credits in full toward Discovery.

Prove what should be built

Discovery · One week

Discovery is one focused week with your team. We learn how the relevant work happens today, review what your team has already built, and identify the opportunities worth pursuing next.

The strongest opportunity from Intake is turned into a working prototype using your data, so the decision is based on something real rather than a presentation.

By the end of the week, you know what should move forward, what should wait, and what it will take to put the first system into production.

You leave with:

A working prototype on your data
A clear record of the tools and workflows already in use
A ranked list of the next opportunities
Scope for the first production systems
A fixed proposal for the next phase

Everything is yours to keep. The Discovery fee credits in full toward month one of Model Core.

Put it into production and keep improving it

Model Core · Monthly

Model Core is the ongoing relationship. We take the work that proved valuable and put it into production inside the tools your company already uses. Your first production system is live in week one after access is granted. From there, we continue testing new opportunities, improving what is already working, and releasing useful changes every week.

By day 30, the first system is ready for broader use across the company.

Your own environment The systems we build are hosted for your company, behind your login, with clear permissions and separation from other clients.

Your existing tools connected We work inside the software you already use rather than asking your team to adopt an entirely new stack.

A release every week Every week there is a documented improvement, new capability, or tested opportunity to review.

Results you can see We track what the systems actually produce: tasks completed, hours returned, pipeline influenced, and revenue generated.

Training for your team The people using the systems are shown how they work, how to use them, and how to improve them with us.

Work your company keeps The workflows, tools, documentation, and operating knowledge we create for you remain yours.

At day 90, we review the results against where you started. From there, the same scorecard is reviewed every quarter. The goal is simple: keep what works, improve it, and keep finding the next place where software can produce a meaningful result.

You get working systems in production, something new shipped every week, and a clear record of what those systems are producing.

Who we're built for

Best fit

15 to 200 person companies with meaningful operating data and enough complexity that good software materially changes the business.

Usually a signal

CRM, property, portfolio, customer, research, sales, or operating data that is valuable but underused.

Probably not yet

Companies still looking for product market fit, or early enough that the operating data is thin.

Embedded since 2019

The Flatirons above Boulder, Colorado — Born in Boulder, Colorado

Virtue started in 2019 with a simple belief: the best systems get built when you stay close enough to the people and data to understand how the business actually works.

Since then, we've worked inside investment funds, national brands, real estate firms, ecommerce companies, and university research programs. Different industries, same pattern: valuable opportunities were usually already sitting inside the company. The hard part was finding them and turning them into systems people actually used.

That is still how we work today. We usually begin with limited access and one contained problem, and as the work proves itself, we expand into the systems and teams where the value is highest.

Our core belief

Software is becoming easier to build. Knowing what should be built, what should be trusted, and what actually produces value is becoming harder.

Virtue exists for that gap.