The $10,000 AI Bounty · Official Rules

Last updated September 1, 2026

1. Sponsor

This promotion is sponsored by Virtue, a Colorado limited liability company based in Boulder, Colorado ("Virtue"). Questions go to contact@virtue.company.

This promotion is in no way sponsored, endorsed, administered by, or associated with Meta Platforms, Inc., Instagram, or Facebook.

2. Free entry

Entry is free. There is no purchase, payment, or wager of any kind, and no purchase of Virtue services is required to enter or to win. A purchase does not improve the chance of winning.

3. Entry period

Entries are accepted from the moment this page is live through September 30, 2026 at 11:59 PM Pacific Time. Entries received after the deadline are ineligible.

4. Eligibility

Entry is open to businesses operating in the San Francisco Bay Area. The person entering must be 18 years of age or older and authorized to represent the business. Employees of Virtue and their immediate families are ineligible.

5. How to enter

Submit your name, work email, and phone at virtue.company/bounty. Virtue then sends a short set of questions about the business process you want eliminated: what the process is, who does it, how many hours it takes, and what it costs. Completing those questions completes the entry. One entry per business.

6. Judging

This is a contest of merit judged by Virtue. Entries are scored on three criteria, weighted equally: the measurable cost of the process (money and hours), the burden it places on the team, and how fully the process can be rebuilt with AI within the prize period. The entry with the highest combined score wins. Judging happens within 14 days after the entry period closes, and the winner is notified by email or phone.

7. Prize

One winner receives up to two weeks of AI build services performed by Virtue and applied to the winning process, at no charge. The approximate retail value of the prize is $10,000. The prize is the build itself: it has no cash equivalent, cannot be transferred, and cannot be exchanged or substituted. Scope within the two weeks is set by Virtue in consultation with the winner.

8. Taxes

The winner is solely responsible for any taxes on the prize. Virtue may issue tax documentation, such as a Form 1099, reflecting the value of the prize, and may require a completed W-9 before delivery of the prize.

9. Use of entries

Information submitted with an entry is used to evaluate the entry and to contact the entrant, consistent with the Virtue privacy policy. By accepting the prize, the winner agrees that Virtue may describe the winning process and the resulting build in its marketing, with the winner named only with the winner's written consent.

10. General

Virtue may disqualify entries that are incomplete, fraudulent, or submitted without authority to represent the business. If the selected winner is ineligible or unresponsive for 7 days after notification, Virtue may select the next highest scoring entry. This promotion is void where prohibited and is governed by the laws of the State of California.